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Dance4life was founded in 2003 by two international marketeers - Dennis Karpes and Ilco van der Linde - who were struck by the force of the HIV pandemic. They shared a passion to use their commercial expertise to turn this problem around. They envisioned a world united in pushing back HIV and AIDS, with one message: start dancing, stop AIDS.
Dance4life was founded in 2003 by two international marketeers - Dennis Karpes and Ilco van der Linde - who were struck by the force of the HIV pandemic. They shared a passion to use their commercial expertise to turn this problem around. They envisioned a world united in pushing back HIV and AIDS, with one message: start dancing, stop AIDS.
dance4life has become an international youth movement. Its purpose is to create social change and empower young people to take action to push back HIV and AIDS. dance4life is about the belief that HIV and AIDS can and will be stopped the moment young people have the power to stand up and say no to unsafe sex.
Starting in three countries, and having expanded to 30 countries in 2012, dance4life has grown and shaped into a worldwide youth movement.
Since then dance4life has achieved the participation of 600,000 young teens in the "heart connection tour", 300,000 agents4change adolescents, the distribution of 3 million dance4life condoms to youth, over €3 million raised for local HIV prevention projects in the Global South, and a worldwide hit known as the "dance4life (song)" anthem by Tiëstofeaturing Maxi Jazz between 2003 and 2006.[1] It has been estimated that by the Saturday before World AIDS Day 2014, the foundation will have created a total of one million agents4change. An agent4change is a young person who has participated in the dance4life "schools4life" and is involved in pushing back HIV and AIDS.
In 2004, during the first dance4life episode, thousands of people in the Netherlands, South Africa and Indonesia participated. dance4life chose a song called "Breathe Sunshine" by Dino Sofos as their official anthem. The song was also remixed by DJ Paul van Dyk, released on vinyl and CD worldwide and was played by Paul van Dyk and at all the dance4life world events over the course of 2004 and 2005.
s of May 2006, DJ Tiësto is the official worldwide ambassador for the dance4life foundation. He recorded a track withMaxi Jazz (of Faithless) of the same name. The song peaked for five weeks in the Dutch Singles Chart, peaking at number five in Belgium, six in Finland and also charting in the UK and Germany.
In 2009 supermodel Doutzen Kroes became an ambassador. She visited dance4life projects in Tanzania, The United States, The Netherlands and Thailand and raised money through auctions for dance4life.
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